# FromCFO — Brand Asset Usage Guide

Thank you for using FromCFO brand assets. These guidelines keep the identity
consistent across partner and press placements.

## Assets in this kit

- `fromcfo-wordmark-black.svg` / `fromcfo-wordmark-white.svg` — primary lockup
  (symbol + wordmark). Use the black version on light backgrounds and the
  white version on near-black or dark imagery.
- `fromcfo-symbol-black.svg` / `fromcfo-symbol-white.svg` — the standalone
  mark, for use where a compact identifier is needed (favicons, app icons,
  social avatars).
- PNG exports of the above at practical resolutions, with transparent
  backgrounds, for tools that do not accept SVG.

## Clear space and minimum size

- Preserve clear space around the mark equal to the height of the symbol on
  every side. Do not let type, rules or imagery intrude on this space.
- Do not scale the wordmark below 120px in width or the standalone symbol
  below 20px, on screen or in print.

## Colour

FromCFO is strictly monochrome. Do not recolour the mark or wordmark, apply
gradients, drop shadows or outlines, or place it on busy photography.

Approved values:
- Ink: `#050505`
- Ink (secondary): `#090909`
- Paper: `#F7F7F3`
- Pure white: `#FFFFFF`

## Do not

- Do not stretch, rotate or distort the mark.
- Do not recreate the wordmark in a different typeface.
- Do not imply endorsement, partnership or investment advice beyond an
  agreed engagement.
- Do not use "FromCFO" as a registered trademark symbol; no such
  registration currently exists.

## Questions

For anything not covered here, please get in touch via the contact page at
https://fromcfo.com/contact before publishing.