One mark. One financial truth.
The FromCFO wordmark and symbol, the approved palette and clear-space guidance — for press, partners and integrations.
Wordmark, on light and on dark.
The symbol is built from converging ledger lines that resolve into a single truth point — an implied 'F' that never fully closes until the data does.
For compact placements.
Use the symbol alone where a full wordmark would not fit — favicons, app icons, social avatars.
Give the mark room to breathe.
Preserve clear space equal to the height of the symbol on every side. Do not scale the wordmark below 120px wide, or the standalone symbol below 20px, in any medium.
Strictly monochrome.
No colour, gradients or drop shadows. Contrast and restraint carry the identity.
Ink
#050505
Ink 2
#090909
Ink 3
#131313
Paper
#F7F7F3
Pure white
#FFFFFF
Mute
#5F5F5C
Mute 2
#8A8A86
Silver
#C9C9C4
For captions, bylines and partner pages.
Approved positioning line
One founder. Every company. One financial truth.
Company description
FromCFO is a private CFO function for founders, businesses and high-earning professionals: one named CFO, human oversight and a single financial truth across companies and personal capital. FromCFO does not hold client funds, execute transactions or provide personalised advice on regulated investment products.
"FromCFO" is used as an unregistered trading name. No claim to a registered trademark is made.
Everything in one place.
SVG for design work, transparent PNG for everything else, and a single kit that bundles all of it with the usage guide.
